The tools were developed by Engineer Carlos Rodríguez Zorrilla, based on more than 10 years of experience in strategic planning for companies of different sizes, sectors and industries.
The PESTEL Analysis tool is an adaptation of the traditional and universally used PESTEL tool that has been used for many years. The adaptation responds to the needs of business owners to have a mechanism to properly document, integrate and structure all the information derived from research into the environment.
